It’s lunch time and either your children are clamoring for McDonalds or you want a dependable fast meal. It used to be that McDonalds was a place to feed yourself and your family cheaply, getting some reasonable nutritional value although accompanied by too much sugar and carbs.
Today I was on the Massachusetts Turnpike and went to a McDonalds in a service area. I hadn’t been to a McDonalds for several years and when I looked up at the menu board, I couldn’t believe what I saw. A fish filet meal cost almost $10, and the various burger and chicken options were close to $11. This is what you would pay for a high quality sandwich at many cafes or a burger, albeit usually without fries.
In 2002, the cost of a Filet-o-Fish sandwich was $1.89. Today it was over $5. A Big Mac was $2.39. today it was around $6. So in the last 15 years, there was an increase of almost 200% for the fish fillet sandwich, and more than 150% for the Big Mac.
How did that happen? Given that the cost of ground beef and fish filets in the grocery store have barely increased during that same time, and that the cost of living has increased only 37% during that period, what can account for this huge increase?
I’d say it was corporate greed, knowing they could get away with it because their consumer would pay what was charged without giving it any thought. More recently, there have been increased labor costs in certain markets because of an increase in the minimum wage. These have, of course, been passed on to the consumer. One certainly couldn’t expect the corporation to eat the increased expense and have profits reduced! It’s still ultimately corporate greed.
The time has come for the American public to stand up and say, “NO!” If we’re going to spend this kind of money … a family of 4 could easily spend $40+ for lunch … we’re going to get real, more nutritious, food in a more comfortable environment. If you're an adult who is eating on the fly, slow down. Taking some time to breathe while eating is important for your health.
For those of us traveling on the interstates, we really don’t have much choice. We’re a captive audience because finding a decent place off the road is not easy; most options near interchanges are going to be other fast food options. So we have to grin and bear it. But if you’re not traveling the interstates, there is no excuse to spend that much money for the product received.
